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J & J Environmental Brochure

The Environmental Division of Johnson & Johnson wanted to produce a corporate environmental report based on
the Public Environmental Initiative (PERI) guidelines. These cross-industry guidelines were created as a tool for companies who decided to produce a balanced, comprehensive report on their organization’s environmental policies, practices and performance.

The message that the J & J Corporate Environmental Report sought to convey was that J & J had a comprehensive policy on environmental responsibility,
that it had the highest level of corporate commitment to such a policy, and, finally, that it was carrying out its environmental responsibilities consistent with its leadership role as a global healthcare company.

The design of the brochure visually reflects J & J’s environmental commitment. The report was printed on speckled, chlorine-free, 100% post-consumer, recycled paper. Printing was done with vegetable inks.